A Tale of Two Precious Metals Platinum or gold? Right now the first option is on the upswing. Platinum Guild International, which tracks sales around the world, reports that platinum jewelry sales in the U.S. rose 11 percent in 2017 over the previous year, outshining the 3 percent rise for gold jewelry. “Platinum is a natural white metal, and white is popular right now,” says Karen Wood, vice president for service at Dallas Gold & Silver Exchange and one of our resident experts on the subject. “But it has its pros and cons.” First, a look at the pros: Platinum implies prestige (your “platinum” credit card has more benefits than your “gold” credit card) and is more durable than gold, which can wear down or scrape off over time. Platinum is denser and stronger, and its prongs will hold a diamond or other gemstone more securely. That’s particularly important for a big stone. Because it’s used in a nearly pure form, platinum is considered hypoallergenic. Gold is softer and needs to be mixed with alloys – usually nickel or copper – which trigger allergic reactions in some people. White gold gets its white metal look through rhodium plating, which wears off over the years and needs to be refinished. Platinum merely needs to be polished. Now the cons: Even though platinum is cheaper than gold (currently about $900 per ounce versus $1,300 for gold), platinum jewelry can be much more expensive. That’s because platinum jewelry is much more pure than gold jewelry, so you’re paying for more precious metal and less alloy, and may require more workmanship. Platinum jewelry will also be heavier to wear, which not everyone may like. It also can blemish or scratch more easily than a softer, more malleable metal. The harder metal does not hold small stones as well and is more difficult to filagree, or use thin metal strands to create intricate designs. The bottom line? There isn’t just one, which is why you should come in for a test drive and decide what’s right for you.
Author Archives: Julianne Jacobs
It’s Not Just a Rolex, It’s a Unicorn If you’re keeping score of the world’s most expensive Rolexes, there’s a new Number Two. Last week at an auction in Geneva, a one-of-a-kind white gold Rolex Cosmograph Daytona sold for $5.9 million, nearly double the predicted price. The watch, made specially in 1970 for a wealthy German who disdained the usual stainless steel and yellow gold, was dubbed The Unicorn for that reason. It was owned most recently by John Goldberger, the famed collector, photographer and author who has compiled many books featuring exclusive luxury watches. He donated the proceeds to Children Action, a Swiss charity that supports efforts to improve the lives of young people around the world. The buyer wasn’t identified. That same auction featured 31 other Rolex Cosmograph Daytonas, and the entire sale garnered $22.2 million. A watch named the Neanderthal because of its oversized registers, or sub-dials, went for just over $3 million, while three others topped $1 million. But they all trailed the all-time Rolex champion, Paul Newman’s Cosmograph Daytona, which sold at auction last year for $17.7 million, largely because of its backstory with the beloved actor. At Dallas Gold & Silver, we also love and cherish Rolexes, though ours sell for a whole lot less. You’ll be proud to have one on your wrist – and perhaps a little less nervous than whoever’s walking around today with that Daytona Unicorn.
It’s a great deal. We’re in the parking lot. What could go wrong? We hate to keep nagging, but some people aren’t getting the message: don’t buy gold in the parking lot! A gold-buying store in Edmonton, Canada, reports that at least 17 people have come in over a two-day period to sell what they thought was gold, only to learn it was shiny junk they got from con artists. “I often get fake jewelry in, but these were all the same type pieces,” said Sara Patterson-Robert. The good-hearted dupes reported similar stories: they were approached by people with hard-luck tales and allegedly gold jewelry they were willing to exchange for a few hundred bucks to get home, or care for an ailing parent, or whatever. The real hard-luck story comes inside the store, where Ms. Patterson-Robert has to break the news they’ve been conned. About 300 miles down Trans-Canada Highway 16 in Saskatoon, police issued a public warning about a nearly identical scam that occurred nearly a dozen times in a week. “Like many fraud cases, the suspects play on victims’ emotions,” the police advised. If you’re looking to buy gold, and there are many reasons you should, please don’t go shopping in the parking lot. At Dallas Gold & Silver, we have great coffee, four decades of integrity – and real gold.